BAUME & MERCIER
CLIENT: I-REEL
ROLE: ART DIRECTION
For Baume & Mercier’s 50-year Riviera saga, we developed a series of creative concepts for a social media campaign celebrating the Maison’s watchmaking heritage.
Exploring the many shades of blue, we combined cinematic storytelling, motion design, and striking visual compositions to bring the collection’s universe to life. From Swiss craftsmanship and technical precision to the spirit of the sea and the French art de vivre, each concept offers a fresh perspective on the Riviera’s iconic identity.
