BAUMATIC

BAUMATIC
CLIENT: BAUME & MERCIER
ROLE: CONCEPT & DIRECTION

This project is declined in a series of 5 short movies presenting the main features of the new Baumatic caliber released by Baume & Mercier.
All the actions take place in a designed laboratory and each time an experimentation allows us to comprehend a new performance offered by the movement.

USP 01 RELIABILITY_20180112 (0-00-01-00).jpg

USP 02 EFFICIENCY_20180112 (0-00-01-09).jpg

USP 03 ACCURACY_20180112 (0-00-01-01).jpg

USP 04 DURABILITY_20180112 (0-00-01-03).jpg

reliabilitY

RELIABILITY : enlightens the antimagnetism of the caliber. The use of silicon prevents the movement to be affected by the magnetic fields of daily life objects.

EFFICIENCY

EFFICIENCY : The design of components in the caliber have extended the power reserve up to 120 hours.

ACCURACY

ACCURACY: Thanks to the Twinspir technology, the precision of the caliber has been enhanced. As well, some watches are cosc level.

DURABILITY

DURABILITY : Baume & Mercier has developed different oils which tend to make the caliber last longer and lengthens the services intervals.

credits :
production : Henri Hayon / i-reel agency
direction & art direction: Marion Favier
direction of photography : Christophe Graillot
PROPs STYLIST : Géraldine Agasse
3D vfx : Julien Crochet
make up : Bénédicte Trouvé
gaffer : Christophe Alaphilippe
editing & compositing : Marion Favier
music : maxime lacoste-lebuis
project management : Joanna Brunet

BAUMATICCLIENT: BAUME & MERCIERROLE: CONCEPT & DIRECTION

This project is declined in a series of 5 short movies presenting the main features of the new Baumatic caliber released by Baume & Mercier.All the actions take place in a designed laboratory and each time an experimentation allows us to comprehend a new performance offered by the movement.