ROGER DUBUIS
CLIENT: I-REEL
ROLE: ART DIRECTION
For Roger Dubuis, I developed the creative concept and art direction for a tribute film dedicated to the Placide collection.
I envisioned an immersive, first-person journey through a minimalist, museum-like installation, where sculptural interpretations of the Roger Dubuis signature celebrate the watchmaker’s legacy. His recorded voice adds a personal and emotional dimension to the experience.
The extraordinary 3D artists at I-Reel brought my vision to life, transforming the concepts into a striking visual experience that blends architecture, sculpture, watchmaking heritage, and storytelling.