LA CROIX ROUGE RECRUTE
CLIENT: CROIX ROUGE
ROLE: CONCEPT & DIRECTION
We have been mandated by the French association of the Red Cross to create a campaign to promote volunteering and commitment. Based on the idea that everyone can provide support because the gestures that help are often derived from the actions of everyday life.
By highlighting marauding, first aid and educational provision, the Red Cross shows that all age groups can get involved to make the world a better place.
