FEVR REEL

H-1
CLIENT: HERMÈS
ROLE: CONCEPT & DIRECTION

Based on the 4 visual print campaign by Hermès, I had to create a movie to present and explain their new watch “L’heure impatiente”. The complication of this watch highlights the hour preceding a important moment by showing a countdown until the expected time. Based on this idea of decomposition of time, I decided to play with visual references to express the elasticity of time.