Direction & Art direction
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BAUMATIC

BAUMATIC
CLIENT: BAUME & MERCIER
ROLE: CONCEPT & DIRECTION

This project is declined in a series of 5 short movies presenting the main features of the new Baumatic caliber released by Baume & Mercier.
All the actions take place in a designed laboratory and each time an experimentation allows us to comprehend a new performance offered by the movement.

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reliabilitY

ACCURACY

RELIABILITY : enlightens the antimagnetism of the caliber. The use of silicon prevents the movement to be affected by the magnetic fields of daily life objects.

EFFICIENCY

EFFICIENCY : The design of components in the caliber have extended the power reserve up to 120 hours.

ACCURACY

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ACCURACY: Thanks to the Twinspir technology, the precision of the caliber has been enhanced. As well, some watches are cosc level.

DURABILITY

DURABILITY : Baume & Mercier has developed different oils which tend to make the caliber last longer and lengthens the services intervals.

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credits :
production : Henri Hayon / i-reel agency
direction & art direction: Marion Favier
direction of photography : Christophe Graillot
set design : Géraldine Agasse
3D vfx : Julien Crochet
make up : Bénédicte Trouvé
gaffer : Christophe Alaphilippe
editing & compositing : Marion Favier
project management : Joanna Brunet