– making of –
I was commissioned by the Montreal startup Busbud to create a web ad to promote their worldwide travel search tool. I was asked to find an dynamic way to show the simplicity of their website and prepare the launching of the mobile app. I developed a concept with a restricted to color palette, mixing live action and stop motion shooting to show the preparation of a trip : from the selection of the destination until departure. I was implied in every step of this project from concept and storyboarding to postproduction. I also had a lot of fun preparing all the props and designing the graphic elements (maps, magazine, festival pass, book covers…)
Direction / Art Direction / Postproduction / Graphic design
Direction of photography
Pierre-Alain Loiseau, Marin Vallée
Help on set
Dorian Petrovic, Kaisa Martiskainen, Thao Tram Ngo,
Frederic Gingras, Gaël Meagher, Simon Lejeune
& Naïko St-Wong !!
Thanks a lot to my friends who helped me to make this possible.